Logo for dark backgrounds
The full ASCA Initiative logo with a white wordmark.
Open imageBrand
The ASCA brand, ready to use.
Logos, colors, and naming for ASCA, A.M.A.R., and M.A.C.R.O.
Pick the version that fits the space.
Please don't redraw the mark, recreate the gradient, change its proportions, or put product names inside the ASCA symbol.
Logo for light backgrounds
The full logo with an indigo wordmark, for white or pale backgrounds.
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App icon
For avatars, app icons, and other square spaces.
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Symbol for dark backgrounds
The symbol on its own, when the ASCA name already appears nearby.
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Symbol for light backgrounds
The symbol on its own, for white or pale backgrounds.
Open imageKeep it clear and intact.
Give it room
Leave space around the mark equal to its inner circle on every side, and more on busy backgrounds.
Keep it as it is
Don't rotate, stretch, crop, or mirror the mark, swap in other gradients, or suggest ASCA endorses something without our approval.
Warm neon, with cyan for confirmation.
Warmth and energy
Primary product and interaction accent
Depth, systems, and connected environments
Verified connection, access, and successful handoff
Primary cinematic background
Reading surfaces and interface panels
Full name first, then the acronym.
The first time you mention a product, write its full name followed by the acronym. After that, the acronym alone is fine.
- ASCA
- Advanced Student Club Automation
- A.M.A.R.
- Advanced Moderation and Automated Response
- M.A.C.R.O.
- Moderation And Conflict Resolution Operative
Friendly, capable, and specific.
We write like a knowledgeable teammate: professional without being stiff, welcoming without being vague, and confident without promising things that aren't available.
Using our logo somewhere unusual?
Tell us where and how, and we'll help you get it right.